5 Ways Rutabaga Will Help Your Product Team Thrive

A diverse team huddles with their arms around each others' necks to form a circle

In the ever-evolving landscape of product development, the ability to effectively harness and utilize customer insights is paramount. However, many organizations struggle with common pitfalls that hinder their teams’ potential. Let’s explore how Rutabaga addresses these challenges head-on, ensuring that your product team thrives. By focusing on alignment, access, tagless organization, comprehensive visualization, and enhanced […]

Rutabaga’s Origin: From Pain to Passion

a seed grows taller over five stages

Rutabaga was born out of an acute pain point the founders experienced when tasked with facilitating a global journey mapping research study for a large computer networking company. Pinpoint, the consulting firm the founders worked for, developed a bespoke methodology for facilitating interviews to elicit stories from participants about their experiences conducting business with our […]

4 Ways to Cultivate Insight-Driven Collaboration in Your Product Organization

Four hands each holding one gear together to work

In the rapidly evolving landscape of product development, fostering an environment where collaboration is driven by customer insights is crucial for sustained success. Organizations that effectively integrate customer insights into their operational strategies tend to outperform their peers. Rutabaga’s platform facilitates this integration, enhancing team synergy and strategic alignment. Here’s how you can foster insight-driven […]

Rutabaga Transforms Insights into Actionable Knowledge

street intersection at night with four lanes of cars

Aligning Vision with Reality In today’s data-driven landscape, merely conducting customer research and finding insights isn’t enough; the real value lies in transforming that data into actionable knowledge. At Rutabaga, we redefine how businesses like yours leverage insights by aligning them with overarching company goals. This process not only drives strategic decision-making but also ensures […]

Navigating the Future of Research

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Beyond the Reckoning to New Horizons In the last year or so the grounds have been shifting a lot for user researchers. The conversation surrounding the “research reckoning” has oscillated between concern and optimism, casting a shadow of uncertainty over the future roles of researchers within organizations. As we stand at this crossroads, contemplating what […]

Rutabaga’s Commitment to Advancing Product Management and Research Work

small blocks with arrows illuminate three paths but two end with dead ends and one is correct

In the dynamic world of product management and research, the gap between excellence and mediocrity is not just about resources or opportunities — it’s about understanding, direction, and having the right tools at your disposal. At Rutabaga, we’re not just developing another tool for product managers (PMs) and researchers; we’re pioneering a pathway to excellence […]

Transforming Insight Management: Data Storage Layers Approach

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In the digital age, where customer insights data is as valuable as currency, how organizations store, access, and interpret this data can be the difference between market leadership or obsolescence. Traditional data storage models in customer insights platforms have generally followed two paths: document-based storage, which locks insights into static reports like PowerPoint or Word […]

Revolutionizing Knowledge Management

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From Trailing Indicators to Real-Time Insights with Rutabaga In the realm of knowledge management, particularly when it comes to managing customer insights, there’s a pervasive issue that’s crippling the potential for innovation and strategic decision-making in companies across the globe. Traditionally, knowledge management has functioned as a trailing indicator, a rearview mirror reflection of what’s […]

Bye, Bye Inconsistent Research Tagging

A pile of hash tag puzzle pieces

In the rapidly changing landscape of product delivery, the effectiveness of tools used to store and retrieve insights can significantly impact a team’s ability to innovate and respond to customer needs. Traditional repositories, while necessary, have often fallen short, relying heavily on a flawed pillar — consistent research tagging across projects. This expectation of uniformity, […]

Evidence, Insights, Knowledge and the Rutabaga Analytical Framework

Analytical Framework showing the relationship between evidence, insights and knowledge

In the pre-Rutabaga days of our consultancy, we recognized the necessity of a robust analytical framework. This need wasn’t just about articulating our post-research process in proposals or ensuring internal consistency in training, but also about visualizing research findings and highlighting the web of connections between insights. In some organizations, our frameworks were such a […]