Guided Strategic Experimentation

a straight line arrow cuts straight through the center of a maze

Businesses face constant pressure to innovate while effectively managing risks and resources. The key to staying ahead lies in the ability to rapidly validate ideas, refine strategies, and adapt swiftly to evolving customer needs. Enter Rutabaga, a revolutionary platform designed to streamline and optimize the product development process through its unique guided strategic experimentation framework […]

Rutabaga: Strategic Command for Product Innovation

space age cutting edge strategic command center room with lots of screens and technology

In today’s fast-paced and competitive market, the ability to rapidly adapt and respond to customer needs is paramount. Yet, many companies struggle with fragmented customer feedback scattered across various departments and tools. This disjointed approach not only slows down decision-making but also results in missed opportunities to align product strategies with real customer needs. Enter […]

Rhino Strategy: Biomimicry as Inspiration for Product Design

two rhinos grazing with a bird perched on one of them

When I am not writing requirements, contributing blog posts, or working with design and engineering to bring Rutabaga to life, I am almost always outside. On my tenth anniversary of completing the Essentials in Biomimicry course, I want to share some of the principles of the discipline and dive deeper into ways rhinoceroses (like our […]

Evidence, Insights, Knowledge and the Rutabaga Analytical Framework

Analytical Framework showing the relationship between evidence, insights and knowledge

In the pre-Rutabaga days of our consultancy, we recognized the necessity of a robust analytical framework. This need wasn’t just about articulating our post-research process in proposals or ensuring internal consistency in training, but also about visualizing research findings and highlighting the web of connections between insights. In some organizations, our frameworks were such a […]

3 Bets to Improve Your Product Delivery Process

Complex web of nodes

Note: If you haven’t seen The Good Place, this article contains spoilers. The Good Place, which aired on NBC, is a philosophical fiction TV show. A core cast of characters die and are led to believe they went to the good place, only to realize they’re actually in the bad place. It’s chock full of […]

My Story (In Celebration of International Women’s Entrepreneurship Day)

Allison McKeever

On the 9th anniversary of International Women’s Entrepreneurship Day, I want to share my “why” for co-founding Rutabaga, a transition in my career that marks my entry into entrepreneurship. In short, I was tired. I’ve been consulting or working for organizations from Fortune 500s to small and medium sized enterprises, to start-ups for over a […]