What a Fragmented Customer Insights Data Culture Looks Like

A mirror paneled building reflects alternating images

In the realm of product development and delivery, customer insights are the compass that guides innovation and ensures market fit of new features and offerings. Yet, too often, this valuable data is scattered across the organization, trapped in silos that limit its potential. Fragmented customer insights data, especially within product teams and their adjacent counterparts, […]

Embracing Shu Ha Ri in Product Development

Brightly colored hand made shoes

Reflecting on my journey of growth and learning in the startup world, I’m reminded of the powerful framework, that is also one of our core principles at Rutabaga, of Shu Ha Ri. First, let’s have ChatGPT define Shu Ha Ri for us:  Shu Ha Ri (often written as “Shuhari”) is a concept in martial arts […]

3 Bets to Improve Your Product Delivery Process

Complex web of nodes

Note: If you haven’t seen The Good Place, this article contains spoilers. The Good Place, which aired on NBC, is a philosophical fiction TV show. A core cast of characters die and are led to believe they went to the good place, only to realize they’re actually in the bad place. It’s chock full of […]

5 Ways Companies Squander Customer Insights

Over-ripe crop dying on the vine

In an era where customer insight is king, it’s surprising how many companies still struggle to effectively harness this wealth of information. Despite the best intentions, many businesses fall short in turning these insights into actionable strategies, ultimately impacting their customer-centricity. Let’s explore five prevalent ways companies squander the potential of customer insights: The Underlying […]

Comfort In The Discomfort

Stranger in a dark alley

Recently, a former colleague (and now a colleague again), Johnny Servin, forwarded an email he had saved that I had sent the team after a meeting. He said he still refers to it, and it’s 5 years old. I hope some of the thoughts in it may be helpful to others as well. First, some context: […]

3 Reasons Why Fragmented Customer Data is Worse Than No Data at All

Fragmented Data

According to a study by Dresner Advisory Services, a staggering 83% of businesses recognize the vital role that data plays in their strategy. It’s like the old adage of 4 out of 5 dentists recommending sugarless gum to their patients who chew gum. Who is that 5th dentist endorsing sugared gum, and who are these […]

Humility And The Beginner’s Mind

I’m a big fan of the Hidden Brain podcast. If you haven’t listened, you should. This morning, I enjoyed the episode, “Rebel With A Cause” featuring Francesca Gino from HBS, and it had so much to unpack. I’ll focus on one aspect of her work: The meaning of humility and the beginner’s mind. The first thing […]