AI-Driven Strategic Alignment: Transforming Insights into Action

The ability to swiftly and accurately transform customer insights into strategic actions can be the difference between leading the market and playing catch-up. However, achieving this alignment is fraught with challenges that can stymie even the most resourceful teams. The Importance of Strategic Alignment Strategic alignment refers to the process of ensuring that all aspects […]

Rutabaga: Strategic Command for Product Innovation

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In today’s fast-paced and competitive market, the ability to rapidly adapt and respond to customer needs is paramount. Yet, many companies struggle with fragmented customer feedback scattered across various departments and tools. This disjointed approach not only slows down decision-making but also results in missed opportunities to align product strategies with real customer needs. Enter […]

Rutabaga Transforms Insights into Actionable Knowledge

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Aligning Vision with Reality In today’s data-driven landscape, merely conducting customer research and finding insights isn’t enough; the real value lies in transforming that data into actionable knowledge. At Rutabaga, we redefine how businesses like yours leverage insights by aligning them with overarching company goals. This process not only drives strategic decision-making but also ensures […]

Better Strategic Planning Led By Customer Insights

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We at Rutabaga envision a future where it’s commonplace for organizations to use their customer insights and knowledge as the foundation from which they draft their strategic planning. In reality, most research is done within the context of a previously defined strategic direction. But this inherently limits the value of research, plopping one in the […]

Transforming Insight Management: Data Storage Layers Approach

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In the digital age, where customer insights data is as valuable as currency, how organizations store, access, and interpret this data can be the difference between market leadership or obsolescence. Traditional data storage models in customer insights platforms have generally followed two paths: document-based storage, which locks insights into static reports like PowerPoint or Word […]

Revolutionizing Knowledge Management

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From Trailing Indicators to Real-Time Insights with Rutabaga In the realm of knowledge management, particularly when it comes to managing customer insights, there’s a pervasive issue that’s crippling the potential for innovation and strategic decision-making in companies across the globe. Traditionally, knowledge management has functioned as a trailing indicator, a rearview mirror reflection of what’s […]

Evidence, Insights, Knowledge and the Rutabaga Analytical Framework

Analytical Framework showing the relationship between evidence, insights and knowledge

In the pre-Rutabaga days of our consultancy, we recognized the necessity of a robust analytical framework. This need wasn’t just about articulating our post-research process in proposals or ensuring internal consistency in training, but also about visualizing research findings and highlighting the web of connections between insights. In some organizations, our frameworks were such a […]

What a Fragmented Customer Insights Data Culture Looks Like

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In the realm of product development and delivery, customer insights are the compass that guides innovation and ensures market fit of new features and offerings. Yet, too often, this valuable data is scattered across the organization, trapped in silos that limit its potential. Fragmented customer insights data, especially within product teams and their adjacent counterparts, […]

Embracing Shu Ha Ri in Product Development

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Reflecting on my journey of growth and learning in the startup world, I’m reminded of the powerful framework, that is also one of our core principles at Rutabaga, of Shu Ha Ri. First, let’s have ChatGPT define Shu Ha Ri for us:  Shu Ha Ri (often written as “Shuhari”) is a concept in martial arts […]

3 Bets to Improve Your Product Delivery Process

Complex web of nodes

Note: If you haven’t seen The Good Place, this article contains spoilers. The Good Place, which aired on NBC, is a philosophical fiction TV show. A core cast of characters die and are led to believe they went to the good place, only to realize they’re actually in the bad place. It’s chock full of […]