How Rutabaga Improves the Product Development Process

3 business leaders stand near each other all working on the same piece of art or plan

Product development is a complex process that involves various stages, each with its own set of challenges and opportunities. The typical lifecycle includes understanding the opportunity, ideating, experimenting, developing strategy, prototyping, building, launching, and ongoing experimentation. Each phase is crucial to creating products that meet customer needs and drive business success. Where We See the […]

Rutabaga: Strategic Command for Product Innovation

space age cutting edge strategic command center room with lots of screens and technology

In today’s fast-paced and competitive market, the ability to rapidly adapt and respond to customer needs is paramount. Yet, many companies struggle with fragmented customer feedback scattered across various departments and tools. This disjointed approach not only slows down decision-making but also results in missed opportunities to align product strategies with real customer needs. Enter […]

Rhino Strategy: Biomimicry as Inspiration for Product Design

two rhinos grazing with a bird perched on one of them

When I am not writing requirements, contributing blog posts, or working with design and engineering to bring Rutabaga to life, I am almost always outside. On my tenth anniversary of completing the Essentials in Biomimicry course, I want to share some of the principles of the discipline and dive deeper into ways rhinoceroses (like our […]

Better Strategic Planning Led By Customer Insights

Weaving loom blending many strands of color together

We at Rutabaga envision a future where it’s commonplace for organizations to use their customer insights and knowledge as the foundation from which they draft their strategic planning. In reality, most research is done within the context of a previously defined strategic direction. But this inherently limits the value of research, plopping one in the […]

Building Brand Trust: A Proven Framework for Enhancing Customer Loyalty and Brand Integrity

TRUST spelled in Scrabble tiles

Several years ago, I developed a journey mapping methodology, which helps organizations get an objective view of how their customers, partners, and employees view their company and brand. Since then, I’ve led teams that have conducted thousands of interviews across different business models from business-to-business (B2B) and business-to-consumer (B2C), across different industries. What I’ve found, […]

It’s Not The What, It’s The Why

This is a refreshed version of an article I previously wrote. It’s a story I’ve used to teach new design researchers & strategists how to conduct interviews. It has been (affectionately?) referred to by Allison McKeever as, “The Dead Dad Candy Story.” In essence, it’s about getting to the Jobs To Be Done of the […]