Transforming Insight Management: Data Storage Layers Approach

a multi-layer cake with frosting and strawberries

In the digital age, where customer insights data is as valuable as currency, how organizations store, access, and interpret this data can be the difference between market leadership or obsolescence. Traditional data storage models in customer insights platforms have generally followed two paths: document-based storage, which locks insights into static reports like PowerPoint or Word […]

Bye, Bye Inconsistent Research Tagging

A pile of hash tag puzzle pieces

In the rapidly changing landscape of product delivery, the effectiveness of tools used to store and retrieve insights can significantly impact a team’s ability to innovate and respond to customer needs. Traditional repositories, while necessary, have often fallen short, relying heavily on a flawed pillar — consistent research tagging across projects. This expectation of uniformity, […]

What a Fragmented Customer Insights Data Culture Looks Like

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In the realm of product development and delivery, customer insights are the compass that guides innovation and ensures market fit of new features and offerings. Yet, too often, this valuable data is scattered across the organization, trapped in silos that limit its potential. Fragmented customer insights data, especially within product teams and their adjacent counterparts, […]

5 Ways Companies Squander Customer Insights

Over-ripe crop dying on the vine

In an era where customer insight is king, it’s surprising how many companies still struggle to effectively harness this wealth of information. Despite the best intentions, many businesses fall short in turning these insights into actionable strategies, ultimately impacting their customer-centricity. Let’s explore five prevalent ways companies squander the potential of customer insights: The Underlying […]

3 Reasons Why Fragmented Customer Data is Worse Than No Data at All

Fragmented Data

According to a study by Dresner Advisory Services, a staggering 83% of businesses recognize the vital role that data plays in their strategy. It’s like the old adage of 4 out of 5 dentists recommending sugarless gum to their patients who chew gum. Who is that 5th dentist endorsing sugared gum, and who are these […]