What a Fragmented Customer Insights Data Culture Looks Like

A mirror paneled building reflects alternating images

In the realm of product development and delivery, customer insights are the compass that guides innovation and ensures market fit of new features and offerings. Yet, too often, this valuable data is scattered across the organization, trapped in silos that limit its potential. Fragmented customer insights data, especially within product teams and their adjacent counterparts, […]

5 Ways Companies Squander Customer Insights

Over-ripe crop dying on the vine

In an era where customer insight is king, it’s surprising how many companies still struggle to effectively harness this wealth of information. Despite the best intentions, many businesses fall short in turning these insights into actionable strategies, ultimately impacting their customer-centricity. Let’s explore five prevalent ways companies squander the potential of customer insights: The Underlying […]

3 Reasons Why Fragmented Customer Data is Worse Than No Data at All

Fragmented Data

According to a study by Dresner Advisory Services, a staggering 83% of businesses recognize the vital role that data plays in their strategy. It’s like the old adage of 4 out of 5 dentists recommending sugarless gum to their patients who chew gum. Who is that 5th dentist endorsing sugared gum, and who are these […]