From Pixie Dust to Magic Machines, Evaluating AI in Research Tools

Bowl of porridge with apples and walnuts

There’s no shortage of tools available to product delivery teams when it comes to gathering, storing, socializing, and leveraging their customer insights to inform product strategy. As Jake Burghardt, a respected thought leader in ResearchOperations, commonly known as ReOps, said in a recent LinkedIn post, “The market of apps has become dizzying…” Artificial Intelligence (AI) […]

What a Fragmented Customer Insights Data Culture Looks Like

A mirror paneled building reflects alternating images

In the realm of product development and delivery, customer insights are the compass that guides innovation and ensures market fit of new features and offerings. Yet, too often, this valuable data is scattered across the organization, trapped in silos that limit its potential. Fragmented customer insights data, especially within product teams and their adjacent counterparts, […]

3 Bets to Improve Your Product Delivery Process

Complex web of nodes

Note: If you haven’t seen The Good Place, this article contains spoilers. The Good Place, which aired on NBC, is a philosophical fiction TV show. A core cast of characters die and are led to believe they went to the good place, only to realize they’re actually in the bad place. It’s chock full of […]

It’s Not The What, It’s The Why

This is a refreshed version of an article I previously wrote. It’s a story I’ve used to teach new design researchers & strategists how to conduct interviews. It has been (affectionately?) referred to by Allison McKeever as, “The Dead Dad Candy Story.” In essence, it’s about getting to the Jobs To Be Done of the […]

5 Ways Companies Squander Customer Insights

Over-ripe crop dying on the vine

In an era where customer insight is king, it’s surprising how many companies still struggle to effectively harness this wealth of information. Despite the best intentions, many businesses fall short in turning these insights into actionable strategies, ultimately impacting their customer-centricity. Let’s explore five prevalent ways companies squander the potential of customer insights: The Underlying […]

3 Reasons Why Fragmented Customer Data is Worse Than No Data at All

Fragmented Data

According to a study by Dresner Advisory Services, a staggering 83% of businesses recognize the vital role that data plays in their strategy. It’s like the old adage of 4 out of 5 dentists recommending sugarless gum to their patients who chew gum. Who is that 5th dentist endorsing sugared gum, and who are these […]