Building Brand Trust: A Proven Framework for Enhancing Customer Loyalty and Brand Integrity

TRUST spelled in Scrabble tiles

Several years ago, I developed a journey mapping methodology, which helps organizations get an objective view of how their customers, partners, and employees view their company and brand. Since then, I’ve led teams that have conducted thousands of interviews across different business models from business-to-business (B2B) and business-to-consumer (B2C), across different industries. What I’ve found, […]

Meet Rutabaga: The Story Behind Our Brand Identity

Pink rhinoceros with word rutabaga underneath it

At Rutabaga (roo·tuh·bay·guh), we believe in standing out, not just in our innovative solutions but also in our brand identity. Today, we’re excited to share the story behind our unique name and our mighty mascot, the rhinoceros. When it came to choosing a mascot, we wanted something that embodied the essence of our brand – […]