Bye, Bye Inconsistent Research Tagging

A pile of hash tag puzzle pieces

In the rapidly changing landscape of product delivery, the effectiveness of tools used to store and retrieve insights can significantly impact a team’s ability to innovate and respond to customer needs. Traditional repositories, while necessary, have often fallen short, relying heavily on a flawed pillar — consistent research tagging across projects. This expectation of uniformity, […]

Evidence, Insights, Knowledge and the Rutabaga Analytical Framework

Analytical Framework showing the relationship between evidence, insights and knowledge

In the pre-Rutabaga days of our consultancy, we recognized the necessity of a robust analytical framework. This need wasn’t just about articulating our post-research process in proposals or ensuring internal consistency in training, but also about visualizing research findings and highlighting the web of connections between insights. In some organizations, our frameworks were such a […]

From Pixie Dust to Magic Machines, Evaluating AI in Research Tools

Bowl of porridge with apples and walnuts

There’s no shortage of tools available to product delivery teams when it comes to gathering, storing, socializing, and leveraging their customer insights to inform product strategy. As Jake Burghardt, a respected thought leader in ResearchOperations, commonly known as ReOps, said in a recent LinkedIn post, “The market of apps has become dizzying…” Artificial Intelligence (AI) […]