Meet Rutabaga: The Story Behind Our Brand Identity

Pink rhinoceros with word rutabaga underneath it

At Rutabaga (roo·tuh·bay·guh), we believe in standing out, not just in our innovative solutions but also in our brand identity. Today, we’re excited to share the story behind our unique name and our mighty mascot, the rhinoceros.

When it came to choosing a mascot, we wanted something that embodied the essence of our brand – powerful, steadfast, and undeniably unique. Enter the rhinoceros, or as we affectionately call her, ‘our chubby unicorn.’ Rhinos symbolize strength and reliability, mirroring our commitment to robust and dependable solutions. They represent uniqueness and value, qualities we strive to bring to the market with our products. Just as a rhino stands unchallenged in its natural habitat, we aim for our products to be unrivaled in effectiveness and innovation. Plus, who can resist the charm of a creature dubbed a chubby unicorn? It’s our nod to being a unicorn in the making, but with a bit more oomph!

Now, why Rutabaga? Are we just super into root vegetables? Well, who isn’t? But there’s more to it than our fondness for whimsical names. Our original name, Insightfully, while descriptive, faced some trademark hurdles. Our lawyers suggested something more whimsical to secure our brand identity. They used the example, you can name yourself Apple if you’re a computer company, but not if you’re an apple orchard. And what could be more whimsical than a rhino named Rutabaga? Thus, our brand was born – a blend of uniqueness, memorability, and a touch of whimsy.

Rutabaga is more than just a quirky name that is fun to say and spell, go ahead and try it, we’ll wait. See, pretty fun, yeah? It represents our commitment to building a consumer-grade brand in the B2B space, one that resonates deeply with humans, not just businesses. Our vision extends to creating engaging narratives that follow Rutabaga the Rhino on her adventures. These stories will not only captivate our audience but also illustrate key challenges and solutions in the product space, making complex concepts relatable and memorable.

Through Rutabaga the Rhino’s adventures, we aim to bring a new dimension to our brand storytelling, making it more accessible, enjoyable, and impactful. We believe in a brand that people are excited about, want to talk about, and even display proudly – a rarity in the B2B world. Our mission is to change that perception, offering life-changing software solutions wrapped in a brand that’s as memorable and engaging as any consumer favorite.

So, there you have it – the story behind our brand identity, unique name, and mighty mascot. At Rutabaga, we’re not just striving for innovative solutions; we’re striving for a brand that stands out, connects, and leaves a lasting impression. Join us on our journey as we redefine what it means to be a memorable brand in the B2B space, with a little help from our chubby unicorn and a name that’s hard to forget. And yes…there will be swag for those who pay attention!

2024: The Year of the Rhinoceros!
Share the Post:

Related Posts