Insights Driven Innovation

Rutabaga™ empowers your company to leverage insights-driven innovation, following the throughline from research, to insights, to outcomes. Adopting Rutabaga reduces the risk of investing precious time and resources in ideas that do not have a market fit.

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Rutabaga provides an innovation platform that facilitates insights into outcomes.


By creating a shared, living insights repository, Rutabaga nurtures a culture of innovation by driving your organization to consider findings from your research when formulating ideas, applying rigor to the experimentation process, and understanding the implications of your outcomes.


Keeping your findings from research through outcomes allows your organization to see how the knowledge of the market, assumptions, and ultimately your actions translate into results for the company. You'll track specific outcomes to findings and hypotheses.


Having an account of decisions, assumptions, and traceability back to those decisions and hypotheses allows your teams to make better decisions in the future, creating formulas for success while avoiding past mistakes. Your team will have a way to benchmark their ideas against past efforts.

Security companies use Rutabaga, so we HAVE to take security seriously. We use industry best practices to ensure the security and privacy of your data.


We are a certified SOC 2 vendor, adhering to the strictest levels of Security, Availability, Confidentiality & Privacy.

Penetration Testing

We run twice monthly automated penetration tests to ensure there are no vulnerabilities in our code to keep risks of attacks and exploits away.

Access Security

We employ SSO for customers that want integrated access managment and security. For others we employ 2-factor authentication, providing an extra layer of security.

24/7 Monitoring

We monitor our servers around the clock for intrusion and suspicious activity. We monitor for and remove bot traffic, web scraping, Tor traffic, and denial of service (DDoS) attacks.

About Rutabaga

Rutabaga™ is a team of innovators, researchers, design thinkers, and technologists that knew there had to be a better way. A better way to conduct our work. A better way to socialize our work. A better way to get and track results from our work. When we couldn't find tools to help us, we decided to build our own. And Rutabaga™ was born.